Diffusion Theory and Youtube
Diffusion Theory and Youtube Rogers Diffusion of Innovation or Diffusion Theory states that over time a new invention or idea gains popularity or momentum and slowly diffuses itself into society. We have seen many companies and inventions go through this process such as Google, Facebook, Twitter, and Instagram, but no company in the past 20 years has had quite the impact then Youtube did back in 2005. The reason I say this is because the video sharing platform mogul holds the largest part of that market and there hasn't been a company trying to rival it. Youtube holds this space with an iron fist and it is incredibly interesting to see how this came to be. It all starts way back in 2005-2006 when Youtube made its first public appearance on the internet. The reason Youtube caught on and spread as rapidly as it did is because people were finally able to post videos onto a website and hold a subscriber count of people who enjoyed their content. The early ...